10 Creative Ways to Showcase Your Business on Social Media
Social media can feel like a big, intimidating world, but when you run an animal related business, it’s your best friend. Why? Because people absolutely love animal content! From heart-melting puppy videos to behind-the-scenes glimpses of your daily work, you’ve already got the kind of irresistible subject matter that makes social media shine.
But here’s the secret to doing it well—it’s not just about posting cute pictures; it’s about telling your story, connecting with your audience, and showing off what makes your business one of a kind.
If you’ve been scratching your head, trying to figure out what to post, don’t worry. I’ve got you covered. Here are 10 creative ways to showcase your animal business on social media (and have fun doing it!).
Behind-the-Scenes Magic
Whether you’re grooming pets, training horses, or running a wildlife rescue, your day-to-day tasks are endlessly fascinating to animal lovers. Share photos or short videos that give followers a peek into your world. Show off your tools of the trade, your workspace, or the animals you’re working with (with permission, of course).
Pro Tip: Pair your post with a little story. For example, “This is Max’s first grooming appointment! His tail hasn’t stopped wagging—what a good boy!”
Meet the Team (Human and Animal)
People connect with people, and they’ll love seeing the faces behind the business. Introduce your team members with fun facts about who they are and why they love what they do. If your staff includes animal “coworkers” (office cats, therapy dogs, etc.), don’t forget to spotlight them too!
Try this idea for a post header: “Meet Sarah, our hoof-care pro! When she’s not working with horses, she’s hiking Colorado’s trails with her rescue dog, Blue.”
Share Customer Spotlights
Nothing builds trust like happy customers singing your praises. Share short form videos, photos, stories, or testimonials from satisfied clients. Did a dog you trained finally nail that recall? Did a family you worked with adopt their perfect furry match? Share those wins!
Pro Tip: Ask your customers for permission to feature them. Most folks are thrilled to have their adorable pets in the online spotlight and will repost, which shows your content to even more potential customers.
Before-and-After Transformations
This one’s especially great for businesses like grooming, rescue work, or training. Snap a “before” photo of a scruffy dog, a neglected horse, or a nervous pup, and then reveal their amazing transformation. These posts are irresistible and show the quality of your work.
Caption idea: “From matted to magnificent! Bella’s first grooming session left her looking like the queen she is 🛁👑.”
Share Quick Tips and Advice
Show your audience that you’re an expert in your field by sharing bite-sized tips or advice. Think “How to Keep Your Dog Cool in Summer” or “3 Signs Your Pet Needs to See the Vet.” Educational content builds trust and creates value for your followers.
Post Idea: Pair a tip with a graphic or a short video. For example, “Did you know? Cats slow-blink to show they trust you. Try it back to them—they might even blink in return!”
Celebrate Fun Holidays
Animals have TONS of social media holidays—National Dog Day, Adopt a Cat Month, or Hug Your Horse Day (yes, it’s real!). Use these to your advantage by joining the celebration. Share themed posts, stories, or reels to engage with your followers.
Pro Tip: Plan a giveaway or promotion around a holiday. For example, “We’re offering 10% off grooming services for National Pet Wellness Month!”
Post Interactive Content
Make social media a two-way street by sharing content that invites engagement. Ask a question (“What’s the funniest thing your pet has done this week?”), run a poll, or host a contest (like “Cutest Pet Photo”). Fun and interactive posts encourage likes, comments, and shares, which boosts your visibility.
Spotlight Adoptable Animals
If you work with a rescue or have adoptable animals on-site, feature them on your page! Share their photos, tell their stories, and make it easy for people to connect with you about adoption.
Post example: “Meet Daisy! This goofy girl loves chasing tennis balls and rolling in the grass. She’s looking for her forever home—could it be with you?”
Showcase Your Products or Services in Action
Sometimes, the best way to promote what you offer is to show it in real life. Post photos or videos of your products being used, services being performed, or happy customers experiencing the benefits of your work.
Pro Tip: Turn these posts into testimonials by adding captions like, “Charlie’s family loves their new custom pet portraits—what a conversation starter!”
Get Personal and Share Your Passion
At the end of the day, people follow businesses because they believe in the people behind them. Share your why. Why did you start your business? What motivates you every day? When you’re personal and authentic, your followers will feel connected to your mission.
Caption idea: “I started this business because I know firsthand the power of the human-animal bond. Watching that bond grow with every client reminds me why I do what I do.”
Social Media That Feels Like You
Remember, your social media is an extension of your business. It should reflect your personality, your brand, and the passion you bring to what you do. Consistency and creativity are key. But most importantly, have fun with it—your love for animals will always shine through!
Feeling stuck? That’s where we come in. At Out West Creative, we specialize in social media for pet businesses, nonprofits, and much more.
Shoot us a message, and we’ll help you take your online presence to the next level. Because no business is better positioned to make tails wag—and hearts melt—than yours.
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