Few things bring more joy than seeing your dog lose their mind with excitement at a dog park. The tail wags, the zoomies... it’s pure magic. But as much as a visit to the dog park can be the ultimate playdate for pooches, it can also go sideways if basic etiquette isn’t followed. And I get it—dog parks are chaotic by nature. It’s a bunch of personalities (both human and canine) tossed together behind a fence. It’s like a wild family reunion but with more barking.

Every business has a story—a “why” behind what you do. For animal-related businesses, that story is often steeped in love, passion, and a desire to make the world a better place for pets, wildlife, or their people. But how often do you actively share that story with your customers?

Storytelling in branding is powerful. It’s not just about standing out in a competitive market but about connecting deeply with your audience. People aren’t just buying products or services—they’re buying into your mission, your values, and the heart behind everything you do. That’s why weaving your story into your branding is so important, especially for animal-related business marketing.

Alright, folks. It’s time we had an honest chat about something that’s non-negotiable in 2025—your animal biz needs a website. Like, yesterday. I don’t care if you’re grooming goldendoodles in Colorado, training roping horses nationwide, or rescuing owls from overly ambitious golf courses. Whatever you’re doing, it’s incredible—and it deserves the spotlight. Spoiler alert: Yelp reviews aren’t enough, and a Facebook page isn’t cutting it anymore.

If you’ve been dreaming of starting a business that revolves around your love for animals, there’s one place that stands out as the perfect backdrop to bring it to life—Colorado. With its wide-open spaces, outdoor-loving communities, and rich agricultural roots, Colorado offers incredible opportunities for animal-focused entrepreneurs. Whether you’re passionate about pet care, wildlife, or farm life, this state is full of inspiration and support to help businesses grow.

Grab your phone and open your website. Does it look clean and easy to use, or are you pinching, zooming, and squinting to click on tiny buttons? If it’s the latter, we need to talk.

More than half of all web traffic now comes from mobile devices. People are searching, scrolling, and shopping directly from their phones—which means your website has to look just as good on a five-inch touch screen as it does on a desktop computer. For animal-related businesses, this is especially true. Customers searching for poop scoopers, goat breeders, or veterinary clinics are likely on the go, looking for fast answers and smooth navigation.

When it comes to growing your animal-focused business, one thing stands out as more important than you might realize—your logo. It’s not just a pretty image; it’s the very face of your brand. Whether you run a cozy pet grooming shop in Colorado or a nation-spanning equine training business, a well-thought-out, professional logo says everything about who you are. It’s how people recognize your business, remember it, and decide if they want to trust you with their furry, feathered, or even scaly companions.

Picture this—a small Colorado town absolutely overrun by… Golden Retrievers. Yes, it’s real. Goldens in Golden, and I got to experience it for the first time this year. Spoiler alert: it was everything I hoped for and more.

Apparently, this year was the biggest crowd yet, and with all the wagging tails, fluffy butts, and squeaky toys, you could feel the golden energy everywhere. From navigating packed streets to sharing belly rubs and snacks, here’s everything you need to know about this magical, slightly chaotic event and how to make the most out of it.

Colorado is a hotspot for tourists, drawing people with its breathtaking mountains, charming towns, and endless opportunities for adventure. And if your business operates in this vibrant state, you have a golden opportunity to connect with visitors—especially if your business is pet-related! From road trippers to vacationers bringing their dogs along, travelers love experiences that welcome their furry companions and make their visit extra special.

Tourism marketing is all about creating moments that leave an impression. Whether you run a pet-friendly café, a hiking tour, or a boutique for outdoor gear, there are plenty of ways you can attract Colorado’s bustling tourist crowd. Here’s how you can make your business a must-visit destination for travelers.

If you run an animal-related business, you’re probably no stranger to the universal truth that our furry (or feathered, or scaly) friends make life infinitely better. But here’s the thing—your amazing work needs to be seen by the right people, and in 2025, that starts with a website that works as hard as you do.

Whether you’re a dog groomer, a wildlife rescue, or an equine trainer, your website is the digital front door to your business. It’s the place where people learn who you are, why you care, and how you can help them. But not all websites are created equal. To truly connect with your audience, there are a few must-have features that every animal business needs.

You started your business because you love what you do. And when animals are a big part of that “why,” it’s only natural to want your brand to reflect that. Whether you’re grooming scruffy pups, capturing the majesty of wildlife through your camera lens, or helping people heal with horses, your passion for animals is a huge piece of your story—and your branding should tell it.

Social media can feel like a big, intimidating world, but when you run an animal business, it’s your best friend. Why? Because people absolutely love animal content! From heart-melting puppy videos to behind-the-scenes glimpses of your daily work, you’ve already got the kind of irresistible subject matter that makes social media shine.

But here’s the secret to doing it well—it’s not just about posting cute pictures; it’s about telling your story, connecting with your audience, and showing off what makes your business one of a kind.

When it comes to growing your animal-focused business, one thing stands out as more important than you might realize—your logo. It’s not just a pretty image; it’s the very face of your brand. Whether you run a cozy pet grooming shop in Colorado or a nation-spanning equine training business, a well-thought-out, professional logo says everything about who you are. It’s how people recognize your business, remember it, and decide if they want to trust you with their furry, feathered, or even scaly companions.

Road trips are one of my favorite ways to travel. There’s something freeing about rolling the windows down, blasting a playlist that swings from Noah Kahan, to some country, and hitting the open road. Plus, when I bring my Golden Retriever, Whiskey, along for the ride, it turns into a whole different kind of adventure. He's only 11 Months old but Whiskey is basically a professional road tripper at this point—This guy has literally been to 4 states in his 11 months of life. He’s definitely mastered hotel stays, long car rides, and even how to charm the front desk staff into giving him some extra treats.

Traveling solo with your dog is rewarding, but it also comes with its own set of challenges. Over a few trips, I’ve picked up some tips and tricks to make these trips smoother—for both of us. Whether you’ve got a high-energy pup or a snoozing sidekick, here are my go-to pieces of advice for making solo road trips with your dog less stressful and way more fun.

Here’s the thing about owning a horse—it’s not just owning a horse. It’s a relationship, a partnership, and a commitment to dirt-covered jeans and perpetually hay-filled pockets. Horses aren’t just part of your life; they’re part of you. And I bet you’ve got a hundred iPhone photos of your horse—blurry, backlit, or featuring that one weird ear flop they do when they’re kinda over your nonsense. And listen, those photos are great—but they don’t exactly do justice to the bond you share.

That’s why I’m here to tell you why you need to book a professional pet photography session for your horse. Trust me. It’s worth it.

Here’s the weird thing about dogs—they are so much themselves that when they leave us, they take a part of us with them. If you’ve lost a dog before, then you probably get it. Losing one feels like losing oxygen for a moment.

A loss that hit me hard was my dog Daisy, my yellow lab. She was 12, with a love for table scraps, and a personal vendetta against squirrels, when I lost her suddenly. One day -just like that—she got sick out of nowhere and then she was gone. No fanfare. Just this big, gaping hole in a house suddenly too quiet.

And just when I thought my heart couldn’t take another crack, it did. Shadow, my black lab and my very first dog, passed a few years later at age 16. Shadow wasn’t just a dog; she was the foundation of my childhood. Saying goodbye to her was like closing the last page of a book I didn’t want to end.