Top 5 Website Features Every Animal Business Needs
If you run an animal-related business, you’re probably no stranger to the universal truth that our furry (or feathered, or scaly) friends make life infinitely better. But here’s the thing—your amazing work needs to be seen by the right people, and in 2025, that starts with a website that works as hard as you do.
Whether you’re a dog groomer, a wildlife rescue, or an equine trainer, your website is the digital front door to your business. It’s the place where people learn who you are, why you care, and how you can help them. But not all websites are created equal. To truly connect with your audience, there are a few must-have features that every animal business needs.
User-Friendly Navigation
Ever walk into a store, get completely confused about where to find what you need, and walk right back out? That’s exactly how people feel when they encounter a website that’s hard to use.
Your website’s navigation should be simple and intuitive—it’s like a leash for your visitors, gently guiding them from point A to point B. Start with clear menu options like “Services,” “About,” “Contact,” and maybe sprinkle in a little extra charm, like “Meet Our Team” or “Happy Tails” (if you showcase success stories).
Pro Tip: Organize everything so visitors can find what they need in just one or two clicks. If they’re searching for “dog grooming near me,” make sure your location, services, and booking info are front and center!
Mobile Responsiveness
Raise your hand if you’re reading this on a phone right now. Chances are, your customers are doing the same when they visit your website. More than half of web traffic comes from mobile devices, which means your site has to look and work perfectly on phones and tablets.
Mobile responsiveness means your website automatically adjusts to smaller screens—no pinching, squinting, or hoping the “Schedule Now” button isn’t hiding off-screen. If your site is clunky on mobile, you’re basically shutting the door on potential customers (yikes).
Think of mobile responsiveness as the digital equivalent of having fresh water bowls out on a hot day—it’s a small thing that makes a huge difference!
Clear Calls-to-Action (CTAs)
What’s the next step once someone lands on your site? Do they email you? Book an appointment? Follow you on Instagram? Your calls-to-action are the signposts that point them in the right direction.
Be bold, but keep it friendly. Use phrases like “Book Your Grooming Appointment Today,” “Call to Learn About Our Training Packages,” or “Contact Us to Save Wildlife.” Whatever it is, make sure your CTAs are easy to spot and even easier to act on.
Bonus Advice: Place CTAs on every key page of your website. Don’t make visitors hunt for what to do next—guide them like your most trusted canine companion.
About Page with a Personal Touch
The heart of any great animal business? *The humans behind it.* Your About page is your chance to tell your story, share your values, and connect emotionally with your audience.
People want to know why you care about their animals—because here’s the truth, they love their pets (or livestock or wildlife) like family. Introducing the faces, names, and passion behind your business builds trust and makes people want to work with YOU, not just any competitor.
Pro Tip: Always, always include a few photos. Whether it’s your team interacting with animals or a picture of you and your own furry best friend, visuals go a long way toward making your business relatable.
Photo Gallery or Video Content
When it comes to animal businesses, a picture really is worth a thousand words. Whether you’re running a farm sanctuary or a pet boutique, people *love* seeing photos of happy animals, your facilities, or the results of your work.
A photo gallery or a few short, engaging videos can really bring your website to life. Show off those perfectly groomed pups, that sweet senior horse you rehabilitated, or the touching release of a rescued owl back into the wild. These moments tell your story better than any paragraph could.
Fun Idea: Add social proof by including captions like “Sophie after her first-ever grooming appointment” or “This is Max—his family says our training program changed their lives!”
Why Your Website Matters More Than Ever
Having a strong online presence isn’t just a “nice-to-have” anymore. Your website is often the first impression people have of your business, and it needs to deliver. It should reflect the care you bring to your work while giving potential customers the info they need to trust you.
Need a little help getting there? That’s where we come in. At Out West Creative, we specialize in website design for pet businesses, wildlife, farms, animal nonprofits, and everything in between. Whether you’re starting fresh or ready for a website glow-up, we’ll make sure your brand shines online as brightly as it does in real life.
Reach out today, and let’s create something that’ll make tails wag.
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