Alright, folks. It’s time we had an honest chat about something that’s non-negotiable in 2025—your animal biz needs a website. Like, yesterday. I don’t care if you’re grooming goldendoodles in Colorado, training roping horses nationwide, or rescuing owls from overly ambitious golf courses. Whatever you’re doing, it’s incredible—and it deserves the spotlight. Spoiler alert: Yelp reviews aren’t enough, and a Facebook page isn’t cutting it anymore.

Grab your phone and open your website. Does it look clean and easy to use, or are you pinching, zooming, and squinting to click on tiny buttons? If it’s the latter, we need to talk.

More than half of all web traffic now comes from mobile devices. People are searching, scrolling, and shopping directly from their phones—which means your website has to look just as good on a five-inch touch screen as it does on a desktop computer. For animal-related businesses, this is especially true. Customers searching for poop scoopers, goat breeders, or veterinary clinics are likely on the go, looking for fast answers and smooth navigation.

If you run an animal-related business, you’re probably no stranger to the universal truth that our furry (or feathered, or scaly) friends make life infinitely better. But here’s the thing—your amazing work needs to be seen by the right people, and in 2025, that starts with a website that works as hard as you do.

Whether you’re a dog groomer, a wildlife rescue, or an equine trainer, your website is the digital front door to your business. It’s the place where people learn who you are, why you care, and how you can help them. But not all websites are created equal. To truly connect with your audience, there are a few must-have features that every animal business needs.