Social media can feel like a big, intimidating world, but when you run an animal business, it’s your best friend. Why? Because people absolutely love animal content! From heart-melting puppy videos to behind-the-scenes glimpses of your daily work, you’ve already got the kind of irresistible subject matter that makes social media shine.

But here’s the secret to doing it well—it’s not just about posting cute pictures; it’s about telling your story, connecting with your audience, and showing off what makes your business one of a kind.